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| Nike, "Dress to Kill",1984 This advertisement expresses an the apparent avarice. While browsing the web for advertisements, this deadly sin was most pronounced because it's arguably the most universal sin that everyone posseses to a certain degree. Pride and consumerism go hand and hand and when advertisers. They make consumers feel better about themselves when they buy their products. The sinful aspects of pride are when people compromise the livelihoods of others through acts of selfishness. You hear these stories about parents buying luxury cars and boats but have no money to pay for college tuition simply because they want to keep with the Joneses. This couple looks to be the physical manifestation of the Joneses. They're fit, attractive, and wearing relatively expensive clothing. The intended audience of this ad are people who aspire to live this lifestyle of familial and financial success. One specific quote , "take a tip from the pros" really highlights the persuasive nature of the ad. This makes me believe their target groups are both people who already have the status of wealth but also the "have-nots" who want to be more successful. Nike's aims for being a global brand was fulfilled due it's universal appeal to wanting to be a better person. |
Monday, October 20, 2014
Dress to Kill
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Hi Kayla!
ReplyDeleteI think what you said regarding your ad is on point. Nike is targeting a specific group of people (the wealthy) based off the gender and race of the ad. I feel like Nike is also excluding other races because they feel as if the other races cannot afford their products. Nike is also being rude and prideful, like you said, with their ad, and how the woman and man are standing up straight with tennis rackets, looking up, as if they each dominate the world. On a whole different note, I noticed that the man is looking at the woman, and the woman is looking at us, the audience. Because of this small gesture, I would argue that it makes women feel more powerful because in the ad, it looks like the man is waiting for the woman to say something, or to control him.