Monday, October 20, 2014

Dress to Kill

Nike, "Dress to Kill",1984
This advertisement expresses an the apparent avarice. While browsing the web for advertisements, this deadly sin was most pronounced because it's arguably the most universal sin that everyone posseses to a certain degree. Pride and consumerism go hand and hand and when advertisers. They make consumers feel better about themselves when they buy their products. The sinful aspects of pride are when people compromise the livelihoods of others through acts of selfishness. You hear these stories about parents buying luxury cars and boats but have no money to pay for college tuition simply because they want to keep with the Joneses.
This couple looks to be the physical manifestation of the Joneses. They're fit, attractive, and wearing relatively expensive clothing. The intended audience of this ad are people who aspire to live this lifestyle of familial and financial success. One specific quote , "take a tip from the pros" really highlights the persuasive nature of the ad. This makes me believe their target groups are both people who already have the status of wealth but also the "have-nots" who want to be more successful.  Nike's aims for being a global brand was fulfilled due it's universal appeal to wanting to be a better person.

Monday, October 6, 2014

The Canterbury Tales and Jane Eyre

The phrase "Yes, but we are not ton conform to nature" stated by Mr. Brocklehurst to Miss Temple. This illustrates the imbalance of moral and spiritual obligations and worldly motivations influenced by experience.  The characterization of Mr. Brocklehurst also depicts the convolutedness and intricacies of beliefs that are influenced by experience.  In his case, he was a  respected male with a high social standing and held an occupation and with Eyre, she was a poor orphaned girl. These different demographics inact different interactions between people which form distinct experiences specific to these demographics. Our experiences also cause us to interpretation differently. "We are are not conform to nature" is used as a tool to stop women and women like Eyre to live authentically and to exclude them from the interpretations of how society and individuals of society should act.